Chocolate Wrappers Re-Written

Another project of mine on-the-go involving the embroidered typographic appeal of chocolate wrappers. This is a concept I’ve had in mind for some time now but have spent some time considering. Take a look at the following design work: (NB This is best appreciated if you’re familiar with brands available in the UK.)


I plan to translate the above items into embroidery, as you can see here with some preliminary ‘Corporate Chocolate logos’ samples. But this time, I wanted to do something more than a literal visual translation. Take a look at the top 3 – their  play-on-words are intended to talk about my old eating disorder, highlighting the intensely negative associations chocolate bars had to an anorexic. A similar typographic twist can be found here with my re-written cider label. My personal struggle involved a particular terror specifically related to chocolate, so this is a key topic I feel interested in expressing. I still find the logos humorous, however: because if you can’t laugh, what can you do?


Above are the original wrappers I based my puns on. (If you can’t see from the picture, ‘Wispa’ became ‘Careless Whispa’, a rather meaningless nod to the George Michael song.)


And Stitch is underway in the studio!



One comment

  1. Stitch Boom Bang · · Reply


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: